How to Conduct B2B SaaS Concept and Pricing Interviews
Customer research · Customer interviews
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Calculated from 18 stories loaded for this search, covering Sep 21, 2026 to Oct 17, 2026. Counts describe this sample, not the whole market.
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10 SaaS Pricing Mistakes That Quietly Kill Growth
A buyer may like your software and still leave the pricing page unsure which plan fits—or what the bill will be next month. SaaS pricing mistakes often start with that uncertainty. Over time, it can show up as stalled signups, customers who avoid using a feature, or renewals that become harder to justify. Price is […]
5 Interesting Learnings from Bending Spoons at $2.8 Billion in Revenue: 126% Growth, 3% Organic Growth, and $1.08 Billion of ARR Bought in 37 Days
Bending Spoons is worth about $34 billion. It buys B2B companies at 2.3x to 2.7x ARR. Since August it has paid 2.7x ARR for Airtable and 2.3x for Miro. That is $1.08 billion of ARR for $2.64 billion of enterprise value, signed 37 days apart. Its own stock trades at roughly 8x to 10x revenue... Continue Reading
The 10 Most Important Learnings From a16z’s Latest State of Markets: Horizontal B2B Trades at 2.7x Revenue, New Startups Are Growing 500%+, and 55% of Unicorns Have Under 2 Years o...
a16z Growth just published its September State of Markets deck. It runs 90 slides, and most of it covers macro: chips, memory, power, defense, robotaxis, and what they call the rotation “from bits to atoms.” All of that matters, but it isn’t where most of us work. The B2B, venture, and startup sections are where... Con
Why Okta Tripled on … 11% Growth. 5 Interesting Learnings From One of the Biggest Re-Ratings in B2B This Year: 14% cRPO Growth, 30% of Bookings From New Products, and ~50x Forward...
Evidence the SaaSpocolypse is over? Okta is a good place to start. In April, Okta was one of the most hated names in B2B. On April 10, traders were rotating out of weaker software names, and Okta was setting a new 52-week low below all of its major moving averages. Last Friday it closed at... Continue Reading
How to Conduct B2B SaaS Product Feedback Interviews
Customer research · Customer interviews
5 Interesting Learnings from GitLab at $1.13 Billion in Revenue: 24% Billings Growth, $20M of Flex in Six Weeks, and 400 Basis Points of AI Margin Cost
Four months ago GitLab looked like the clearest AI casualty in public B2B: The stock was in the high teens. In May the company announced it would cut roughly 14% of its workforce, about 350 people, exit 22 countries, shrink its geographic footprint about 37%, and strip out up to three layers of management. AI... Contin
The SaaS Reckoning: Lessons from Guru
Originally appeared on OmbuLabs.ai . On October 7, I attended 1682 , O3 World’s business of innovation conference at the Barnes Foundation in Philadelphia. This year’s theme was “AI for All of Us” and one of the sessions I enjoyed the most was “The SaaS reckoning: knowledge, agents, and the future of work” by Rick Nucc
What 17,000 Subscription Apps Tell Us About Free Trial Length: Annual Plans Convert 86% Better With 30-Day Trials, Monthly Tops Out at Two Weeks, and AI Apps Hit a Wall at 16 Days
RevenueCat just published one of the richest datasets on free trials out there. They have the data, at least for mobile subscriptions apps, where they power 60%+ of the subscription management. SaaStr Fund made the very first investment in RevenueCat back in 2018, so I’ve watched this dataset grow from a few hundred ap
How to Conduct B2B SaaS Customer Discovery Interviews
Customer research · Customer interviews
How to Conduct Customer Interviews in B2B SaaS
Customer research · Customer interviews
Time to Value: How SaaS Teams Can Reach Results Faster
A SaaS customer can sign a contract, attend kickoff, import data, and still have nothing useful to show a manager. That gap is what Time to Value reveals: the period between a clear starting event and the first meaningful outcome the customer receives. Self-service products may start the clock at signup; sales-led plat
What Is Expansion Revenue? Meaning, Formula, and Ways to Grow It
A customer pays $100 a month for your software. Later, their team grows, and they move to a $150 plan. The extra $50 a month is expansion monthly recurring revenue, or expansion MRR. The calculation is straightforward. Earning that extra $50 takes more thought. The customer needs a reason to buy more, a clear understan
The Best Growth Leaders Don’t Follow Playbooks. They Run These 3 Tests Instead
Growth depends on what you’re selling and who is buying, and the equation is changing all the time.
Founder-led Sales Strategies: The Startups and Small Business Edition
What’s the fastest path to product-market fit? Try these sales strategies.
What Your Software Company Is Worth Now
Takeaways from the Jefferies monthly software valuation update Rob Bartlett of Jefferies joined the panel I moderated last month on whether companies should buy, sell, or wait. This week I read his team’s monthly software valuation update, with data through September 30. I read a lot of bank decks. This one I read twic
Cloudflare Cut 20%. Atlassian Cut 10%, Mostly Engineers. Bending Spoons Cuts Up to 75%. All Three Are Growing Faster or Earning More. So How Lean Can B2B Teams Really Get?
Bending Spoons just announced most of the Airtable team will be laid off, explaining that small teams ship more and better. He pointed to a new Core team that has shipped 30+ top customer requests in 3 weeks, plus new Performance and Infra teams. Today we’re laying off a large part of the Airtable team.... Continue Rea
10+ Reasons Why Good SaaS Products Fail: A Complete Guide!
This article provides a complete guide to why good SaaS products fail, which UX problems users notice first, the warning ... Read more The post 10+ Reasons Why Good SaaS Products Fail: A Complete Guide! appeared first on Oflox .
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