Follow SaaS coverage focused on SaaS growth and product led strategy. Browse recent stories, recurring sources, and briefs.
Calculated from 18 stories loaded for this search, covering Aug 4, 2026 to Aug 31, 2026. Counts describe this sample, not the whole market.
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The product-led vs sales-led growth debate is often framed as a choice between two opposing models. I think that framing is too simple for the way SaaS customers actually buy software. A user might discover a product, start free, invite colleagues, and prove its value without speaking to anyone. The same account may la
How SaaS Product Strategy Is Changing in the AI Era Author: Akansha Chauhan – Product Marketer Not very long ago, a lot of SaaS companies were growing with almost the same formula. Add more features, expand the sales pipeline, and push acquisition harder every quarter. If the roadmap looked bigger than last year, most
Box reported Q2 FY27 and saw real if modest acceleration: Revenue of $321.1 million, up 9% and up 11% in constant currency. Non-GAAP operating margin of 29.4%. Non-GAAP EPS of $0.40 against a $0.39 guide. Free cash flow of $59.7 million, up 67%. Box is one of the cleanest live tests in public B2B of... Continue Reading
A case study in what actually moves the needle when a startup goes from "the founders sell it" to a real, repeatable growth system.
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Strategy Lessons from Top Tech Companies Authors: Srishti Sharma – Product Marketer Every year, business leaders study successful technology companies, hoping to uncover the secret behind their growth. Some focus on products. Others focus on innovation. Many focus on financial performance. Yet there is a problem with s
Atlassian closed its fiscal year on June 30 and reported on August 6. Going in, it was one of the most doubted names in enterprise software. The bear case was simple: AI agents write the code, AI agents file the tickets, and the tools that track the work get squeezed out of the middle. The... Continue Reading
Everyone agrees you have to build with AI now. That argument is over. The unsettled questions are what a product built on agents is supposed to measure, and what stops a foundation model from doing to you next quarter what you just did to your own category. Adam Guild has been running that experiment at... Continue Rea
Palo Alto Networks is now a ~$265B market cap company. The stock is up roughly 100% over the past twelve months and hit an all-time high of $368.80 in July. What makes it interesting isn’t the run. It’s how they got it. They spent about $29B on acquisitions in twelve months, took a GAAP loss,... Continue Reading
A SaaS marketplace strategy is not simply a plan to publish a product page on AWS Marketplace, Microsoft Marketplace, Salesforce AppExchange, Shopify App Store, or another platform. It is a plan for using that marketplace to help the right customers discover, evaluate, purchase, activate, manage, or renew the product.
Henry Schuck, CEO of ZoomInfo, just posted his read on where B2B pricing is going. His summary, after talking to the world’s most expensive consultants and hundreds of his own customers: nobody knows. Not the experts, not the customers, and the answer keeps changing week to week. But sitting still is not a strategy, it
AI is changing SaaS pricing and packaging by shifting the bill away from simple software access and toward usage, automated work, and measurable results. The most practical response has been hybrid pricing: a subscription or platform fee that includes some AI capacity, followed by charges for additional credits, action
Gamma crossed $100M ARR with 50 employees. Profitably. 50 million users. 600,000 paying subscribers. For most of that run, no sales team at all. That works out to $2M in ARR per employee, at a price point where the average paying customer is worth about $167 a year. Nobody gets there by hiring reps. They... Continue Re
Every SaaS product has a moment where a free user stops evaluating and starts depending on it. Marketers call this the SaaS aha moment, the single action that convinces someone your product actually solves their problem. Most teams know the concept exists, but very few have mapped it in their own product, and even fewe
There’s a question I couldn’t answer in July, and it bothered me for about a week. Someone on the ImagineLab.art team asked how many beta users had actually turned into paying users. Simple question. It took me most of a day to give a number I trusted, and even then I hedged. That’s the whole […] The post How to Set Up
Almost everyone's growth rate decays at scale Not Palantir. It just pulled off a quarter (and a year) like we've never seen: – Revenue grew 93% year-over-year to $1.935 billion– The twelfth consecutive quarter of accelerating growth– 47% GAAP operating margins– The company… pic.twitter.com/iyfdvFXk0r — Jaso
A product that won by doing one thing perfectly spent seven years becoming several. Now its parent publishes growth figures with it removed, and the platforms where new apps get built don’t list it at all. Prompted by a read of Doug Dennison’s “The Fall of Mailchimp.” Dennison founded MailNinja in 2005 and spent years.
Haya Kamola on running an account tiering analysis with connectors, custom signals, and four rounds of iteration, live at SaaStr AI Day Haya Kamola leads customer success at Backstory, and spent her career in sales and sales leadership before that. The project she walked through at SaaStr AI Day is one most go-to-marke
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