Scaling System: Build the Growth Engine
A case study in what actually moves the needle when a startup goes from "the founders sell it" to a real, repeatable growth system.
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Follow SaaS coverage focused on SaaS growth and product led strategy. Browse recent stories, recurring sources, and briefs.
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Calculated from 18 stories loaded for this search, covering Aug 18, 2026 to Sep 10, 2026. Counts describe this sample, not the whole market.
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5 Interesting Learnings from Box at $1.29 Billion in Revenue: 17% Billings Growth, 106% NRR, and 20 Basis Points of AI Margin Cost
Box reported Q2 FY27 and saw real if modest acceleration: Revenue of $321.1 million, up 9% and up 11% in constant currency. Non-GAAP operating margin of 29.4%. Non-GAAP EPS of $0.40 against a $0.39 guide. Free cash flow of $59.7 million, up 67%. Box is one of the cleanest live tests in public B2B of... Continue Reading
The SaaS Pricing Reset: What AI Agents Mean for Seats, Tokens, Outcomes, and Renewal Strategy
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5 Interesting Learnings from Salesforce at $45 Billion ARR: 14% cRPO Growth, 6% Organic Growth, and $2.53 of EPS From Its Anthropic Stake
Salesforce reported Q2 FY27 on August 26 and the stock went up a stunning 23%. And almost every other B2B stock went up along with it, Is the SaaSpocolypse … over? Well, it may be past the panic selling of earlier in the year at least at least. Salesforce did re-accelerate on bookings, and that... Continue Reading
Strategy Lessons from Top Tech Companies
Strategy Lessons from Top Tech Companies Authors: Srishti Sharma – Product Marketer Every year, business leaders study successful technology companies, hoping to uncover the secret behind their growth. Some focus on products. Others focus on innovation. Many focus on financial performance. Yet there is a problem with s
5 Interesting Learnings from Atlassian at $6.6 Billion in ARR: 28% Growth, 44% RPO Growth, and a 35% One-Day Stock Pop
Atlassian closed its fiscal year on June 30 and reported on August 6. Going in, it was one of the most doubted names in enterprise software. The bear case was simple: AI agents write the code, AI agents file the tickets, and the tools that track the work get squeezed out of the middle. The... Continue Reading
Vertical B2B Leader Owner Acclerated After $100M ARR With Agents. The Key Insight: Every Time a Customer Logs In, Owner Has Failed.
Everyone agrees you have to build with AI now. That argument is over. The unsettled questions are what a product built on agents is supposed to measure, and what stops a foundation model from doing to you next quarter what you just did to your own category. Adam Guild has been running that experiment at... Continue Rea
What Is a SaaS Marketplace Strategy and When to Use One
A SaaS marketplace strategy is not simply a plan to publish a product page on AWS Marketplace, Microsoft Marketplace, Salesforce AppExchange, Shopify App Store, or another platform. It is a plan for using that marketplace to help the right customers discover, evaluate, purchase, activate, manage, or renew the product.
The 3 New Pricing Models in B2B. Pick One, Because The Old One (Just Seats) Really is Dying
Henry Schuck, CEO of ZoomInfo, just posted his read on where B2B pricing is going. His summary, after talking to the world’s most expensive consultants and hundreds of his own customers: nobody knows. Not the experts, not the customers, and the answer keeps changing week to week. But sitting still is not a strategy, it
How AI Is Changing SaaS Pricing and Packaging: From Seats to Outcomes
AI is changing SaaS pricing and packaging by shifting the bill away from simple software access and toward usage, automated work, and measurable results. The most practical response has been hybrid pricing: a subscription or platform fee that includes some AI capacity, followed by charges for additional credits, action
Top 30 B2B SaaS Companies to Watch in 2027: Ranked by Revenue
The B2B SaaS market is increasingly defined by scale, recurring revenue, enterprise data and AI capability. Oracle, Salesforce and SAP occupy the highest tier by revenue, while ServiceNow, Workday, Snowflake, Datadog, CrowdStrike, HubSpot and other specialist platforms demonstrate the breadth of opportunities beyond tr
How to Find Your SaaS Aha Moment and Convert More Free Users
Every SaaS product has a moment where a free user stops evaluating and starts depending on it. Marketers call this the SaaS aha moment, the single action that convinces someone your product actually solves their problem. Most teams know the concept exists, but very few have mapped it in their own product, and even fewe
Product Analytics vs Web Analytics: What SaaS Teams Actually Need
When measuring SaaS growth, a common trap is staring at a dashboard full of website traffic while wondering why user churn is skyrocketing. You simply cannot fix a leaky software product by measuring how many people look at your landing page. Understanding the true difference between product analytics vs web analytics
5 Interesting Learnings from Snowflake at $6 Billion in Revenue: 37% Growth and Accelerating, 126% NRR, and a Gross Margin Guided Down to Pay for AI
Snowflake reported its fiscal Q2 2027 on September 2. And it crushed it: Product revenue was $1.49 billion, up 37% year over year, the third consecutive quarter of accelerating growth. The stock closed at $306 before the print and traded around $370 the next morning, within striking distance of the $401.89 all-time hig
MRR, ARR, and NRR Explained: The SaaS Metrics Investors Actually Read
If you spend enough time looking under the hood of subscription businesses, you start to see a pattern. Founders love to lead with vanity metrics, total sign-ups, website traffic, or “cumulative revenue.” But when I evaluate a SaaS company or review an editorial breakdown of a tech business, I skip right past those sli
Rule of 40 Is Half Dead: Growth Is All That Matters, Margins Above 25% Don’t Help, and Category Beats Both. The Latest From Kroll
Kroll published its Summer 2026 Global Software Sector Update, covering software M&A and public comps through June 30, 2026. It’s 20 pages of deal data with a lot of detail on what the market currently pays for B2B software. The headline numbers read like a big M&A recovery. Deal volume is on track for the... Continue
7 Proven Subscription Pricing Strategies to Increase Revenue
Discover 7 proven subscription pricing strategies that can boost your revenue and enhance customer retention. Learn how to optimize your pricing model for maximum profitability and growth.
On Your Next Big Deal? Double Your Pricing.
"Want to go upmarket? Then double your pricing on your next deal. Not on your existing customers. They bet on you. But if your biggest customer is $10k today, try charing $20k to the next one. You'll learn. Fast." pic.twitter.com/bVTHLO5pkM — Jason ✨👾SaaStr.Ai✨ Lemkin (@jasonlk) August 18, 2026 There’s a fun
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