Why Ad Tech Needs to Read TV Industry Coverage (and What’s Happening with Home Screen Ads)

The useful part

If you've only been checking in on our ad tech stories, it might be a good to take peek at all the other topics we're unpacking. Many of the biggest news stories in the entertainment industry end up affecting advertisers as much as they impact the TV production business. merge r, the ongoing lawsuits against the Federal Communications Commission brought by various network and telecom players and the massive increase in sports programming.

How it works

• These developments all influence what kind of ad inventory is available to buyers and how effective those placements may be.
• As these issues get worked out, expect to see a much wider variety of advertisers on smart TV home screens beyond the media and entertainment brands that dominate today.
• Chrome is introducing new metrics that give advertisers and publishers a more data-driven picture of what users actually experience on ad-heavy sites.
• Technology Prebid's New President Is Its Former Chairman, Garrett McGrath McGrath left Prebid in June following five years as board chairman after stepping down as SVP of product management at Magnite.
• Popular Platforms Why Wall Street Turned Against The Trade Desk Data Privacy Roundup The Startup That Got Ukraine's Rival Telcos To Collaborate On Identity AI Everyone Has An Opinion On The Best AEO Tactics.

What to take from it

Keeping abreast of what's going on in TV and film production can also help marketers identify developing trends before they've been monetized, both on the content side. AI, short-form video and digital platforms like YouTube are driving many of the most important conversations in the industry right now. Full programmatic availability is still a long way off, but it's becoming more feasible thanks to recent advances made by Samsung, Magnite and Nexxen.

Example or evidence

• Next In The Big Story AppLovin's Play To Reach Non-Gaming Advertisers Related Stories PODCAST:
• Platforms Why Wall Street Turned Against The Trade Desk The Trade Desk is less than a third as valuable as it was a year ago.
• Now, It's Amazon's Turn Google won't have to break up its ads business after being declared an online monopolist.
• Programmatic TV Manufacturer Telly Touts Programmatic Home Screen Ads CTV For CTV And Video, The Most Obvious Contextual Audiences Don't Always Produce The Best Results

Details worth keeping

especially those with their eyes fixed on the CTV space. have probably noticed some changes at AdExchanger lately. YA and true crime are very big right now, for example!.

Related coverage

• Martechseries: There have never been so many different avenues for TV advertising.
• Adexchanger: How long does it take you to decide what to watch after you turn your TV on?
• Adexchanger: Telly, the startup that gives away free smart TVs in exchange for data and ad exposure, is making its home screen ads available for brands to buy programmatically – and pushing for industry standards to...
• Adexchanger: If you've ever killed time at an airport staring up at the TV mounted to the wall by your gate, then you've been part of Reach TV's audience.