Star Digital Solutions Prepares Brands for Philippines’ 9.9 Mega Campaign with Livestream and E‑Commerce Mix

# What this story reports Star Digital Solutions (SDS) is gearing up for the Philippines' 9.9 Mega Campaign by scaling livestream commerce and integrated e‑commerce services for major brand clients. Recognized as a top multi-channel network and a TikTok Shop Partner, SDS is expanding both the volume and scope of live selling, shop operations, creative production and paid media to turn campaign attention into measurable sales.

# What SDS is doing for 9.9 SDS plans more than 100 livestream sessions spanning over 1,000 livestream hours—almost twice the livestream volume it ran for the 6.6 campaign. The agency's work covers two livestream formats: brand-led live sessions and creator live sessions. SDS pairs creators, talent and celebrities with shop management and paid media to lift visibility and conversion during the sales window.

# How SDS structures its service offer SDS bundles multiple functions that brands typically need during peak e‑commerce moments:

• Store and shop management on social commerce platforms
• Livestream commerce production and operations
• Creative development and production
• Media planning and buying for performance campaigns
• Affiliate and influencer marketing
• Warehousing and fulfillment support

The agency treats livestreaming as an integrated channel rather than a stand-alone tactic, linking content and creators directly to conversion funnels and paid traffic.

# Clients and talent involved SDS manages accounts across FMCG, beauty and personal care, fashion, health and technology. Named brand clients include L'Oréal Group, P&G, Unilever, Nestlé, Christy Ng, Rejuran, ROUND LAB, Strokes Beauty Lab, BLK Cosmetics and Happy Skin.

SDS has produced livestreams with Filipino celebrities and creators such as Denise Laurel, Criza Taa, Iwa Moto, Bea Borres, Lauren Young, Nadine Lustre, Rei Germar, Luis Manzano, BINI and Jelly Eugenio. The agency highlights creator-led streams that generated record-breaking sales performances for content creators as examples of commercial potential.

# Why brands are using this approach Demand signals in the Philippines point to discovery and purchase behavior shifting toward short-form video, livestreams and social commerce. Brands are seeking partners that connect brand building with direct commerce through coordinated content, creators, media and operations. SDS positions itself to meet that need by operating across both creative and logistics functions.

# SDS's internal approach

# Immediate implications for 9.9 Brands working with SDS will enter 9.9 with prebuilt campaigns that combine high-volume livestreaming, creator activations and paid media. For companies focused on the 9.9 window, this means prepared content pipelines, talent schedules and operational support to handle spikes in traffic and orders.

# Bottom line SDS has scaled both technical and production capacity for peak-season commerce and is positioning livestreaming as a direct sales channel tied to creative, media and fulfillment services. For brands targeting the Philippines' 9.9 event, SDS offers an end-to-end option that mixes creator-driven content with shop operations and performance marketing.