When ChatGPT launched in late 2022, Forrester saw that generative AI would change how people engage with research. Analysts add perspective shaped by research, client engagement, and market observation.
Analyst and practitioner judgment add organizational context, accountability, and challenge that AI cannot provide.
Delivering value requires rethinking research delivery and embedding trusted insights into workflows where decisions happen.
As a research and advisory firm, our mission is to help leaders navigate that balance with clarity and speed. We're doing the same for our own business by using AI to make our research more valuable and accessible while recognizing that clients still need our trusted experts to make critical decisions. When ChatGPT launched in late 2022, Forrester saw that generative AI would change how people engage with research.
W e call o ur strat egy AI + HI — trusted artificial intelligence pa ired with human intelligence, ju dgment, and lived experience. They understand the organizational context behind decisions — and know when to challenge clients who may be heading down the wrong path. Capture AI's power while elevating the human intelligence that turns insight into sound decisions and meaningful outcomes.
Share As technology and data leaders gather at Forrester's Technology & Innovation Forum Central, many are focused on the same challenge: using AI's speed and scale without losing the context, expertise, and accountability that only humans provide. Fo rrester AI becomes more powerful when paired with analyst expertise. AI + HI is what clients need to create durable advantage.
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