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Competitive intelligence has long depended on secondary research like annual reports, investor presentations, media coverage, analyst notes, regulatory filings, and market reports. While these sources remain foundational, they are increasingly insufficient on their own to deliver a truly actionable competitive edge....
Why Market Analysis Matters Every successful business decision starts with a clear understanding of the market. Whether you’re launching a new product, entering a new region, or refining your pricing, market analysis gives you the evidence to move forward with confidence. Without it, even strong ideas can miss the mark
TL;DR A voice of customer survey captures what your customers actually think: their expectations, frustrations, and preferences in a structured way you can act on. The 60+ VoC survey questions below are organized by goal: purchase intent, post-purchase, product feedback, service and support, brand perception, customer
TL;DR Voice of the customer methodologies split into two types: active (you ask) and passive (you listen without prompting). Active methods: surveys (NPS, CSAT, CES), customer interviews, focus groups, feedback forms, customer advisory boards. Passive methods: recorded calls, online reviews, social listening, live chat
It’s time for the 2026 Annual Theory Go-to-Market Survey. This is a brief 25-question survey. Our goal is to understand how startups have evolved their sales, marketing, customer success, and cash management over the last several years by comparing these results to our surveys from 2022 through 2025. We will publish th
CANFIELD, Ohio – In this excerpt from The Business Journal Roundtable Series featuring the marketing industry, panelists discuss how agencies determine the most effective marketing strategies for clients based on audience behavior, business goals and available resources. Participants emphasized the importance of au...
‍‍In the fast-paced business world, the key to success lies in understanding the market, the competition, and the potential customer base. Market research tools are instrumental in this process, providing valuable insights that can help businesses make informed decisions and strategies. In this article, we will exp
Here is something I have noticed after years of helping MSPs build outbound sales programs: most of them think they know their competitors. They really don’t. What they have is a collection of impressions: Some gossip from a disgruntled sales […]
CANFIELD, Ohio – In this excerpt from The Business Journal Roundtable Series featuring the marketing industry, panelists discussed how agencies determine the most effective marketing strategies for clients based on audience behavior, business goals and available resources. Participants emphasized the importance of audi
Voxpopme's AI Agent delivers answers from every past study, runs new research where depth is needed, and builds stakeholder-ready deliverables - in a single conversation.
Back in October of last year, we blogged about Qualtrics’ planned acquisition of PG Forsta and what that would mean for clients of Qualtrics, PG Forsta, and InMoment, both inside and outside of the healthcare industry. Now that the deal is done, $6.75 billion later, there’s even more to discuss. So, let’s talk about it
In our 2026 Performance Marketing survey with Harris Poll, we asked more than 300 marketing decision-makers about the trends and investments they predicted for 2026. The biggest takeaway—75% report increased expectations for accountability. And nearly two-thirds say leaders now evaluate them based on pipeline contribut
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