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High-performing campaigns today aren’t just about visibility; they’re about measurable impact, relevance, and adaptability. With global digital ad spend surpassing $700 billion and dominating over 65% of total advertising, competition is intense, and only the smartest strategies cut through. Read more: Lessons from Hig
Google’s Official Digital Marketing Publication. Discover how brands use demand generation and performance marketing to drive consumer intent.
Google’s Official Digital Marketing Publication. Discover how brands use demand generation and performance marketing to drive consumer intent.
In our 2026 Performance Marketing survey with Harris Poll, we asked more than 300 marketing decision-makers about the trends and investments they predicted for 2026. The biggest takeaway—75% report increased expectations for accountability. And nearly two-thirds say leaders now evaluate them based on pipeline contribut
Marketing is not a guessing game in the current competitive digital world. To develop successful strategies, businesses need to use correct data, real-time information, and a profound knowledge of the audience behavior. This is where media intelligence comes in a transformative role. It allows organizations to collect,
CANFIELD, Ohio – In this excerpt from The Business Journal Roundtable Series featuring the marketing industry, panelists discuss how agencies determine the most effective marketing strategies for clients based on audience behavior, business goals and available resources. Participants emphasized the importance of au...
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Digital marketing optimization plays a major role in whether a marketing program grows or remains stagnant. Most teams are running campaigns, tracking metrics, and still scratching their heads, wondering why the pipeline isn’t moving. Honestly? The problem usually comes down to process, not effort.
For decades, marketing strategies built around channels. Organizations created separate campaigns for email, social media, search, display advertising, TV, print, and other offline media. Each channel had its own objectives, timelines, budgets and performance metrics. Marketing teams planned campaigns in silos, optimiz
CANFIELD, Ohio – In this excerpt from The Business Journal Roundtable Series featuring the marketing industry, panelists discussed how agencies determine the most effective marketing strategies for clients based on audience behavior, business goals and available resources. Participants emphasized the importance of audi
This post was created in partnership with Fetch Key takeaways Marketers have more data than ever, yet many still struggle to answer a basic question: Did a campaign change behavior […]
Being loved for over a century and providing stories people trust? We are talking about John Lewis marketing strategy. It’s a case study in how heritage, positioning, communications, digital change, and customer experience work as an integrated system. According to adam&eveDDB, John Lewis marketing strategy throughout
Hiring external growth support can feel like a shortcut, but it is rarely that simple. The right partner can help you unlock faster testing, sharper channel strategy, stronger conversion economics and a clearer route to scale. The wrong one can […] The post How to Choose the Right User Acquisition Agency for Sustainabl
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