Follow Marketing coverage focused on marketing strategy and customer acquisition. Browse recent stories, recurring sources, and briefs.
Calculated from 18 stories loaded for this search, covering Sep 21, 2026 to Oct 12, 2026. Counts describe this sample, not the whole market.
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Growth marketing is all about finding the next channel opportunity before the current one gets crowded and expensive. Paid search got crowded. Content took time. Email got filtered. The teams that found a new lever early on took advantage of lower competition, cost, and disproportionate returns before the channel norma
This post was created in partnership with Shopify Key takeaways Marketers must contend with a fragmented customer journey and evolving customer behaviors when calculating customer acquisition costs. During an ADWEEK […]
Marketing leaders today face greater complexity than ever before. They work with...
Use customer interviews to understand how buyers behave across Google, LinkedIn, Reddit, Amazon and other channels — and build stronger acquisition strategies.
Marketing leadership decisions used to be about where to allocate resources between known channels like paid, content, events, and email. Each of these channels has established performance benchmarks and predictable customer acquisition cost (CAC) ranges. But now, that framework is getting harder to trust as more buyer
Learn what digital marketing is, which channels work best for small businesses, and how to build a strategy that drives growth without a big budget. The post Digital Marketing for Small Business: How To Choose the Right Channels and Build a Strategy That Drives Growth appeared first on Brafton .
Demand generation has been built around the assumption that buyers will come to a brand when they are ready to learn about its category, whether through search, ads, content, or other channels. The funnel starts when a prospect arrives somewhere the business can see, measure, and influence it. But AI is changing what h
Data shows a shift from building marketing departments to building marketing capabilities.
Digital marketing teams have spent years building integrated measurement, connecting paid, organic, social, and email into a single picture of how buyers move through the funnel. That picture now has a gap. A growing share of buyer discovery happens in AI interfaces that don’t show up cleanly in any existing channel re
Finding customers once is not usually the problem. The harder part is working out how to keep finding the right customers without starting from scratch every few months. That is when customer acquisition stops being a collection of campaigns and becomes a proper program. Instead of putting money behind an
Buyer behavior has changed since the advent of artificial intelligence. Now, before ever filling out a form or clicking an ad, prospects are likely asking AI for recommendations, comparing vendors, and gathering answers. Those interactions shape which companies make the shortlist, but they often happen outside the syst
How to find competitors marketing strategySeptember 09, 2026 Watching your competitors feels like espionage, but it's actually the smartest way to sharpen your own sales strategy. You can't copy your way to success, but you can uncover the exact plays that fill their pipeline and then adapt them to your own lead genera
Discover 7 proven strategies for achieving online growth that can elevate your business presence and drive engagement. Unlock the secrets to effective digital marketing and watch your online growth soar!
Suneel Dasika argues that traditional marketing attribution often confuses correlation with causation. His approach, utilizing holdout experiments, reveals clearer data on advertising effectiveness. By integrating marketing methods and compressing model refresh cycles, he aims to create actionable insights, emphasizing
This post was created in partnership with Uber Ads Brands still trying to follow the linear customer journey and sales funnel path could be left in the dust. During an […]
Digital marketing is one of the most process-intensive functions in marketing, and AI agents for digital marketing are changing how teams handle that load. Every campaign involves the same chain of tasks. Building audiences, setting up nurture sequences, writing follow-ups, and monitoring performance all have to happen
Marketing measurement is really about answering two questions: What happened? And what should I do about it? Most marketing mix models are built to answer the first one, but the second is where things get harder and also more interesting. On Friday, Lifesight – a marketing measurement platform that combines MMM, increm
Customers are the lifeblood of your business. But with the cost of acquiring new customers up a whopping 222% in the last eight years, brands need an effective customer acquisition strategy to consistently attract and obtain shoppers without increasing marketing spend. The post How to Build a Customer Acquisition Strat
B2B demand generation and pipeline growth; account based marketing and buyer education.
content marketing strategy and editorial planning; SEO content and audience growth.
SEO strategy and search visibility; technical SEO and content optimization.
market research and customer insights; competitive analysis and demand validation.
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