Follow Marketing coverage focused on marketing strategy and customer acquisition. Browse recent stories, recurring sources, and briefs.
Calculated from 18 stories loaded for this search, covering Aug 5, 2026 to Sep 1, 2026. Counts describe this sample, not the whole market.
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A campaign can report an impressive ROI while revenue stays flat, or organic clicks can drop even as search visibility remains intact. Modern marketing trends customer acquisition strategies reveal that buyer journeys no longer follow a linear path from ad to landing page to checkout. Today, customer acquisition is sha
For years, we ran data studies at Semrush the way most similar companies did: whenever someone had a good idea and whenever there was time to spare. Mostly, though, our efforts were limited to one or two major reports a year.
Most GTM teams reach for demand creation first, building brand campaigns, content series, and awareness plays before checking whether demand for their solution already exists. That's usually backwards. Understanding demand capture vs demand creation, and sequencing your GTM mix correctly, is one of the highest-leverage
I’m a very inexperienced gardener. I’m lucky that the annuals in the yard I inherited from a previous green-thumbed owner are fairly hearty and thrive despite my lackluster efforts. But even I know that if I manage to nurture a seed into a seedling, I wouldn’t then start to measure success by how many bunnies […]
Drive high-quality leads and acquire customers with new messaging, travel, and creative features in YouTube’s August Demand Gen Drop.
Marketing growth requires more than simply increasing visibility. Brands need clear strategies that connect with the right audiences… Continue reading on Medium »
Explore effective strategies for a brand awareness campaign that goes beyond impressions to foster brand recognition and credibility. This post was first published on eLearning Industry .
Take a step back before any campaign to be ready to act on that success.
The world’s most tech-savvy, South-Korean rooted global brand, Samsung draws ... The post Samsung Marketing Strategy: Key Lessons and Winning Campaigns appeared first on Digital Agency Network .
For most of its history, marketing lived on the expense side of the ledger. It was the function that built awareness and made the company look good. Its budget was treated accordingly: nice to have, first to cut, hard to defend in a downturn. But that era is ending. There is growing consensus that marketing’s role has
A case study in what actually moves the needle when a startup goes from "the founders sell it" to a real, repeatable growth system.
The Shift in How People Discover Brands Continue reading on Medium »
Brand tracking tools help growth marketers gauge what people say about the brand, whether it’s good or bad, and why they choose competitors, all at scale. Brand monitoring also reveals AI share of voice and what you should improve to be cited more by LLMs.
Photoshop, Illustrator, InDesign, After Effects, Premiere, and more… Adobe has been dominating the agency ecosystem with its creative tools for many years. From design and photography to web development and video editing, Adobe’s suite of tools is the industry standard, shaping workflows and expectations across the age
Most growth teams spend weeks testing messaging while the single largest activation lever sits unexamined and it’s owned by infrastructure… Continue reading on Medium »
The platform’s four-step guide outlines best practices for audience targeting, formatting and measurement.
Ever wondered what fuels the digital payments revolution? How does a company like PayPal keep millions of users not just clicking but eagerly paying? And what are the secret ingredients of PayPal’s digital marketing strategy that makes the competition break a sweat? If these questions have ever crossed your mind, you’r
Discover how understanding consumer purchasing habits can transform your marketing strategies. Explore insights and techniques to analyze buying behaviors, enhance customer engagement, and drive sales effectively.
B2B demand generation and pipeline growth; account based marketing and buyer education.
content marketing strategy and editorial planning; SEO content and audience growth.
SEO strategy and search visibility; technical SEO and content optimization.
market research and customer insights; competitive analysis and demand validation.
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